Analysis: majority of the most-viewed Reels on Meta’s platforms are anonymous or reposted; Meta says Reels is Instagram’s biggest engagement growth contributor (Shirin Ghaffary/Vox)

analysis reels meta reels instagramghaffaryvox

Analysis: majority of the most-viewed Reels on Meta’s platforms are anonymous or reposted; Meta says Reels is Instagram’s biggest engagement growth contributor  —  Facebook’s pivot back to video shows how badly it needs young people.  —  Meta, the parent company of Facebook, needs to stay relevant.

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